Being data-driven is pivotal in e-commerce and digital marketing. Checkify+ provides first-party data on some of the most crucial sales metrics. We also enable all the essential integrations with marketing and analytical platforms for our valued customers.

In this article we will dive into the numbers available, their definitions, as well as give some useful hints on data gathering and checkout's conversion optimization.

The dashboard with data is basically the main (home) screen of Checkify+ admin. It is shown in the image below.

The dashboard contains the following stats:

You may click through the ten tabs to see the daily break-down within the month. The selector of months / years is in the top right corner of the screen. Just point at a column in the chart for the exact value (daily).
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Visit your "Profile" in admin.checkify to change the time zone, if needed. It is advisable to make sure it matches the cabinets of ad platforms and analytical tools you are using and have connected (integrated) with Checkify+.

The currency displayed is the default currency of your business as set on Checkify+. If the currency is changed in the admin, then all the figures on the dashboard will be recalculated and presented in the updated base currency (the default currency of the connected account).

If you receive orders in different currencies, the values for the Checkify+ dashboard will be converted to the account's default currency for statistical and analytical purposes. The rates are taken from reliable third-party providers and are actual for the date / time of order's placement (creation).

For additional transparency and convenience, we display the table with the latest 10 orders placed via the Checkify+ checkout. You may find more details in the Orders section.

For every month, you can easily get understanding of top products purchased via Checkify+ checkout: their quantity and value. The figures exclude discounts.

The main dashboard also contains data on discounted revenue: the amount of discounts provided to buyers using the discount codes.

Finally, we offer a revenue-boosting checklist in the same dashboard (interface), so our customers always know what can be added and improved for maximizing their revenue.

Checkify+ can help you publish various scripts easily, including those with variables. If supported, script's placement on checkout and Thank you pages will be easy and no-code. It is described in the article about custom scripts.

Make sure to align the time zones. Visit admin > Profile, and then check the same on all the other platforms involved to make sure there is no time shift. Keep in mind that we start pulling and displaying the data from the moment Checkify+ is connected (activated), so there will be no historic (past) data from any of your sales on our dashboard. Also, some platforms may not ensure real-time (live or minute-by-minute) data syncing and sharing. Therefore, allow some time to pass before checking again.

First of all, it is important to define what exactly is being meant by "conversion rate" and how it is being measured. This metric may surely differ from business to business, from product to product, and even from country to country.

The average "Checkout reached" > "Checkout completed" for a Checkify+ customer is usually over 30%. It is comparable or higher than the eComm industry's averages, where young brands may demonstrate around 15-20%, while the established ones rarely get to 40%. We recommend to start with Google Analytics integration and have GA4 active and connected at all times for accurate data tracking and analysis.

Here are some more recommendations on what else can be checked once the checkout is live:

- translations of the checkout: make sure your buyers are getting checkouts in the language they understand. Visit admin > Localizations;

- payment methods: make sure your buyers can pay, better if more than one payment option is available to them;

- currency: enable multi-currency and / or currency conversion (order value estimation) functions we provide, so that buyers from different countries will see the prices in the currency they know and understand well and then pay in it. Visit admin > Currency for more;

- custom domain: we know sellers who are ok and sell at scale with the default pay.checkify domain we provide. At the same time, better trust and ads tracking efficiency are achieved by verifying your custom (sub) domain for the checkout.

Also, if you are selling to a non-English speaking country, try verifying a subdomain that fits the language of this geo. Example: if you are selling to Germany, using words like "kasse" or "zahlung" for domain verification seems to be a bit more appropriate than "pay";

- consistency of your offer, especially if something specific is displayed and being offered to buyers before the checkout stage;

- quality of images: logos, product image, trust badges, etc.;

- number of fields: consider reducing them and make your checkout's shipping (details) form smooth and compact;

- optimization of the number of countries in the drop-downs: get rid of huge and extremely long lists on the shipping form and in the payment methods section, if applicable.

You may also try automatic completion (auto fill) of the address by Google on Checkify+.

It is advisable to test your checkout page with friends and colleagues to collect some valuable and actionable insights from them.

Give it time: making conclusions after first couple of days (or sometimes even hours!) after the start is not the correct approach. Usually, several weeks are required for a more precise outcome. This recommendation is more related to ad platforms' learning cycles rather than connected to checkout's quality or operation. Their AI and algorithms need time to train in order to bring the right buyer for the right product. That's why we provide a free trial period for all the new accounts (customers).

Factors outside the checkout really matter too: an eye-catching marketing (ad) creative, a competitive product price, great customer support and care, your value proposition, strength of your brand, etc. So keep working on them as well!

Such cases are possible when checkouts initiated earlier have been completed later, on that day. In other words, an old checkout could have been valid and your cart recovery approach works well.