You can integrate Hotjar, a webpage heatmaps and behavior analytics tool, with Checkify+ to track buyer interactions during the checkout process. The integration allows you to monitor customer behavior via Hotjar recordings on the following pages:
The checkout page: see what buyers do on your checkout once they land on it.
The order confirmation (Thank You) page: understand behavior of your customers once they finish the main purchase and view their order information (the confirmation screen).
Hotjar tracks the following actions of customers depending on the device they have been using when opening a specific page:
On desktop:
Clicks
Direction of mouse movement
Scroll
On mobile:
Taps
Scroll
1. Setting up Hotjar on Checkify
Create or log in to your Hotjar account and link the web property you will use the integration for. Then, follow these steps:
1. Go to your Hotjar Dashboard.
2. Copy the Site ID from the URL in Hotjar related to your web property.
Alternatively, you can find the Site ID when you go to Sites & Organizations item of the Account menu on the left. From there you will see a list of Sites and Organizations you have access to, along with their IDs.
3. Log in to your Checkify account, visit the Integrations section
4. Hotjar > Connect
5. Paste the Site ID in the appropriate field
6. Click on "Connect +"
7. Go back to Hotjar and select Verify installation
8. You should have a notification message displayed that your tracking code has been successfully verified.
2. Creating heatmaps in Hotjar for Checkify pages
Heatmaps allow you to track and to review the behavior of customers on specific pages. When integrating Hotjar with Checkify, you can have such tracking for the checkout page and the Thank You page. Follow the steps below to create a heatmap:
1. Log in to your Hotjar account and go to Heatmaps from the Analytics menu on the left.
2. Select New Heatmap.
3. Add the name of your heatmap depending on the page you want to track. For example, you can begin with creating a Checkout Page heatmap. Then, click Next to continue.
4. Select the number of page views recorded, depending on your Hotjar subscription plan. Then, click Next to continue.
5. Page Targeting - if you want to target the Checkout page or the Thank You page in general, you need to select the Similar pages option. Then, from the drop-down field, select "URL Contains" and add the following part, depending on the page you want to target:
- A checkout page URL - /checkout
- A Thank You page URL - /thank-you-page
3. Common questions
🙋 I experience a problem with the integration, whom should I contact?
For more accurate information regarding the tracking solution, please visit the Hotjar Help Center and contact their support team there.
🙋 Can I create a heatmap for a specific Thank You page?
Unfortunately, this is not possible. You can have a heatmap only for all the Thank You pages, in general.
🙋 Can I use the same heatmap for two or more pages?
No, each page has an individual heatmap. For example, if you want to track three pages, you need to create three heatmaps, one per page.
🙋 Could this integration slow down my checkout page?
No, it won’t.
🙋 Does the integration collect or can expose the billing information of my buyer on the checkout?
No, it does not collect and it will not show any confidential information. These fields will be shown as blank.