Checkify+ provides two types of integration for effective work with Facebook: Facebook Conversions API (CAPI) and Facebook Pixel. CAPI is a newer way to send events from Checkify checkouts to the ad platform. However, for those who prefer working with Facebook Pixel, this option is equally available.

Checkify+ tracks events on the checkout page and the Thank You (order confirmation) page. So if you need to setup the pixel and get more data at the stages that precede the checkout (e.g. Add to cart) then it is also good to refer to a developer or research online how to do it, since it is done outside our product.

NOTE: Since Meta (Facebook) constantly keeps updating its UX/UI, some of the elements may not be in exactly the same places as demonstrated in this guide. However, Checkify keeps an eye on the fundamental changes and will update the knowledge base accordingly.

We support both Facebook Pixel and CAPI. Each connection comes with its own benefits.

ATTENTION: If you want to spend bigger ad budgets consider completing verification of the checkout's custom (sub) domain first.

You can connect both Facebook Pixel and Conversion API to use with Checkify. Facebook will deduplicate the events on their side, if any.

NOTE: If you plan to connect Facebook Pixel and CAPI, you need to connect both in the Integrations, Marketing platforms tab in the Checkify admin. If you connect the Pixel with custom scripts too, it may lead to the error of duplicate events.

To connect CAPI or Pixel, you will need to set up a custom domain for your checkout on Facebook's side.

ATTENTION: If you delete your custom domain from Checkify, and your checkout will default to checkify.plus, your conversions will not be tracked. So, if you plan to track your Facebook ads, do not delete your custom domain. Editing your custom domain will not result in breaking the connection with Facebook. For example, if you change your domain from buy.your-business-name.com to checkout.your-business-name.com, your events will still be tracked.

For either Facebook Conversions API or Pixel to work properly, you need to verify your domain in the Business Manager if you haven't already. If you have already verified your domain for Facebook, just continue to aggregated event measurement.

To verify your domain, follow these steps:

4. Select the Meta-tag Verification method.

5. Add the meta tag containing your verification code to the head section of your web property's home page to verify your domain. Confirm that the meta tag is visible by visiting your site and viewing the HTML source (you may perform View Page Source in your browser).

6. Click the Verify button at the bottom of the Meta Tag Verification tab for the selected domain. Leave the meta tag on your site's home page, as it may be checked periodically for verification purposes.

After verifying your business domain, you will need to configure the Aggregated Event Measurement. Follow the steps below:

To connect Facebook Pixel to Checkify, please do the following:

1. Go to Facebook Events Manager.

2. Select a Pixel you would like to connect to your checkout.

3. Copy Pixel ID.

4. Paste it into the corresponding field in the Checkify admin panel.

You can add one Main Facebook Pixel (required field) and you have three slots for Backup Facebook Pixels (optional fields).
In parallel with the main one, data from the Initial Checkout and Purchase events will be sent to each backup pixel.

Checkify will send InitiateCheckout, Purchase, and PageView events to Facebook.

NOTE: If you have not connected the pixel to your site yet, you may additionally follow the instructions in your Events manager.

To establish CAPI with Checkify, please do the following:

1. Go to Facebook Events Manager.

2. Select a pixel you would like to associate with the Conversions API.

3. Click on the Implementations tab.

4. Under About the Conversions API, read the Learn More resources if you want additional information about the Conversions API before getting started.

5. Click Generate Access Token. Copy your Access Token and keep it somewhere safe. Also, you can use an instruction from Facebook's dev documentation for generating the access token.

Here's a visual instruction with all the above-listed steps:

Next, go to the Checkify admin panel and paste your Access Token and Pixel ID to the corresponding fields.

Checkify will be sending InitiateCheckout, Purchase, and PageView events to Facebook if you use only Pixel integration.
Checkify will be sending InitiateCheckout, AddPaymentInfo, a custom event AcceptedUpsells and Purchase, and PageView events to Facebook if you use CAPI integration.

NOTE: To receive AcceptedUpsells events, you must one-time confirm the following in the Event manager:

If you have not connected CAPI to your site yet, you may additionally follow the instructions in your Events manager.

Yes, you can. However, consider learning more about CAPI, as it might be more effective than using the Pixel alone.

After connecting your public domain to Checkify, we will be sending "your domain" in events to Facebook. Thereby the data exchange, better ad optimizations and higher results (for example, ROAS) are achieved

Your ad campaigns will remain paused, and you will not be able to relaunch them.

You get notifications about duplicate events if you connected Pixel with custom scripts (e.g. some additional tracking apps that actually do the same job as Checkify-Facebook integration). Delete the scripts, and connect Pixel via the Checkify Integrations tab.

Your ad campaigns will reappear within 72 hours or earlier.

That's how Facebook tracking works at the moment. Checkify sends 100% of events from the server, but only some events tracked by Pixel are matched to Facebook users by Facebook. Your Pixel would track the same number of events, because of cookie blockers.

You can connect both Pixel and CAPI in the Integrations tab of your Checkify dashboard. You may disconnect easily from the admin, as shown below: