Reddit Pixel is a tracking tool that advertisers embed on their web properties, including key pages like their Checkify+ checkout. Its primary function is to monitor the behavior of Reddit users who've engaged with their advertisements.
This data enables them to measure conversion rates, understand user journeys, and ultimately optimize their ad spend for improved ROI, especially within their checkout flow.
1. Setting up Reddit on Checkify+
Log in to Reddit Ads.
Select Dashboard in the top-left corner.
Under Assets, select Conversions from the drop-down menu.
4. Select Set Up Reddit Pixel.
5. Choose "Install on your website".
6. Click Next.
7. Copy your Advertiser ID.
Once you have your Advertiser ID, go through the following steps:
Click on "Connect +" button within the appropriate tab to start the integration.
Paste your Advertiser ID.
Click on Connect +.
The Reddit integration becomes Active.
Checkify sends InitiateCheckout and Purchase events to Reddit Ads Manager. Checkify shares transaction information like price, currency, transaction ID, num items, and the checkout URL with Reddit Ads Manager.
2. Checking the integration and events
Reddit has a Chrome extension that allows advertisers to verify and troubleshoot Reddit Pixel implementations. You can add the helper to your browser from Google Chrome Webstore.